TAG Heuer Wins Best Concept Watch in Mexico City

TAG Heuer's Award-Winning Mikrotimer 1000

TAG Heur watches’ Mikrotimer Flying 1000 won the Alta Relojeria Mexico “Best Concept Watch” award at the SIAR (Salon Internacional de Alta Relojeria) convention, which was held last week in Mexico City. TAG Heuer watches’ winning watch beat off competition, which included Christophe Claret’s 21 Blackjack and Parmigiani’s Bugatti Super Sport. Presented in Baselworld 2011 as a Concept Chronograph will be commercialized by the end of the year with a suggested $88,000 price tag.
This Concept Chronograph is the latest TAG Heuer first: the only mechanical chronograph to measure and display the 1/1,000th of a second. Its oscillating system vibrates at 3,600,000 beats per hour–125 times faster than most existing chronographs and 10 times faster than the Carrera Mikrograph 1/100th, which TAG Heuer watches launched earlier this year. With 11 patents pending on its pioneering technology, this Concept Chronograph opens up a new window on time. But what is even more remarkable is that the pioneers at TAG Heuer didn’t even know whether the watch’s technology would work until 12 days before they made the announcement.
TAG Heuer wins marks their second Alta Relojeria Mexico Award. Their first award was received in the “Chronograph of the Year” category in 2008 for the Grand Carrera Calibre 36 RS.

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